Business Intelligence (BI) refers to the technologies, tools, applications, and practices used to collect, integrate, analyze, and present business data. The goal of BI is to help organizations make informed, data-driven decisions. BI includes a range of techniques such as data mining, analysis, querying, reporting, and data visualization. By transforming raw data into useful information, BI enables businesses to identify trends, improve performance, optimize operations, and gain insights.
competitive advantage.